Naoto Fukasawa
What I took away from reading his interviews and analyzing his designs was that I've been missing the true beauty behind Naoto's products since the beginning. There's much more to his philosophy than minimalism, a style many people use as an excuse for simplicity. At first I drew a parallel between Fukasawa and Rams, but came to realize theres not much connecting their styles. Rams strips down to the essentials and leaves only what is necessary for an intuitive experience. While Fukasawa appears to be more interested in a product being instinctual; something natural. This difference between intuition and instinct is the key to understanding Fukasawa's work. His style isn't minimalism, its more refined than that, its natural. Natural in the sense that he considers his best work to exist almost anonymously in the world. A product that is overlooked by your mind but appreciated by your body means the design is so natural it's become a given in the world. Blending into the environment appears to be the epitome of a successful design in Naoto Fukasawa's mind. After reading his explanations I agree, its not about designing something trendy and new. Its about designing something that works so seamlessly within it's environment that you feel like the product had already existed; something Fukasawa calls super normal.
By Adam Whittaker
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